Small Business Grant — Digital Marketing

In order to promote the County of Bergen's first grant, which targeted hundreds of small businesses during the pandemic, I created social media posts and email marketing pieces. There is a broad target audience, including young entrepreneurs and seasoned business owners. Providing key information in easy-to-read pieces was crucial. Additionally, the grant should have a consistent image to avoid being confused with other grants.

Economic Development — Digital Marketing

To increase the amount of subscriptions to the newsletter, I created a landing page with a form that allows you to sign in and placed it in multiple parts of our website. In addition, I included it in email signatures. This increased our organic sign-ups.