Bergen County Small Business Grant Program (CARES Grant)
In response to the economic challenges due to the COVID-19 pandemic, The County of Bergen created the Small Business Grant Program. This program provided grants of up to $10,000 based upon 3 months of rent/business property mortgage.
I helped the county with the creation of the branding and marketing materials for the advertisement for the grant. Among these materials includes: Flyers in different languages, Instagram posts and stories, Facebook posts, and email marketing.
Program Flyers
Due to the incredibly diverse community, we translated the flyers to different languages to ensure the message would reach all our target demographics.
I kept the branding clean and concise, and also applied a hierarchy to the information based on the immediate importance to the viewer.
Social Media
The BRN is an online-only network. The target users are small business owners whose time is not expendable. They need information delivered in a fast and efficient way. Therefore, the user experience is a three-step non-linear journey where users get segmented at the top of the website base on their needs, or they may follow the steps linearly.
Email Marketing
We schedule a campaign of emails to our small businesses list. We wanted to exhaust every channel of communication we had at our disposal.
Below is a screenshot of the performance of one of the emails.
You can click one of the emails below to get a complete view.
First round of emails introducing the program to our subscribers.
Second round of emails, set as a reminder a few days before the program opens.
Third round of emails announcing the second round of grants for restaurants. This email was segmented to our restaurants only.
Fourth round of emails serving as a reminder to apply. This email was not segmented.
Fifth round of emails to announce the program was expanded to all small businesses. This email was sent out to the entire list of subscribers.