The Lakes at Darlington
The County of Bergen provides numerous recreational spaces for its residents, and one of the most popular is Darlington County Park. It hosts three water bodies. One is a natural pond aimed towards fishing, the second is a man-made lake made for swimming, and the third one is an obstacle course on top of the water.
I took the initiative to create the branding for the obstacle course.
Isologo
Although the obstacle course is made by Wibit I believe we should distance ourselves from that brand in order to create our own. Thus, the site name is now The Splash Zone. Here are two versions, one full color for digital and print and another one for printing with limited colors.
Color palette
Blue and Green hues help to connect the logo to colors present at the park. The orange hue is a complementary color that helps with contrast.
Social Media Posts
I created posts for the County’s Instagram page. They feature the new branding guidelines.
Website Redesign
Residents deserve clear and accurate information about the park. I took the liberty to reorganize the park’s webpage.