Bergen County Business Resource Network
This network serves as a one-stop resource center for both large and small businesses. A logo and brand system, as well as a website, were required for this project. Since the network will only exist online, user experience is of the utmost importance. A visually cohesive website will ensure that the content is trustworthy.
Roles
Graphic Designer
Digital Marketeer
Video Editor
Credits
Giovatto Agency, Media Buy & Website Development
Joanne Cimiluca, Creative Director & Copywriter
Imagotype
Designed with maturity in mind. The mark is bold and discrete, which makes it look responsible. To visually imply a closed, secure network, the logo is boxed off.
The Website
The BRN is an online-only network. The target users are small business owners whose time is not expendable. They need information delivered in a fast and efficient way. Therefore, the user experience is a three-step non-linear journey where users get segmented at the top of the website base on their needs, or they may follow the steps linearly.
Introductory Video.
To introduce our new business intelligence tool, I created an introductory video that visually explains the tool to new users.
Tools I used to create this video:
Cinema 4D
After Effects
Photoshop
Illustrator
Quick and to the point tutorials
One of the BRN’s resources is a business intelligence tool called SizeUp. Although very powerful, it can be intimidating for casual users. I created tutorials that last under two minutes with specific scenarios users might encounter.
Testimonial Video.
For users on the consideration stage, we created a testimonial video to show the value our program provides.
Tools I used to create this video:
Black Magic Pocket Cinema Camera 4k
da Vinci Resolve
Illustrator
After Effects
Email Marketing
Being a source of information is a major selling point for our network. We decided it was best to keep a line of communication through email with our users. I focus on designing the emails, making sure the links work and create segments for targeted emails and scheduling them. Thanks to our efforts, we manage to have an open rate higher than the industry standard.
