Economic Development
The Bergen County Economic Development Department helps both small and large businesses, as well as entrepreneurs. Close to one million people live in the County of Bergen, making it one of the largest counties in the United States.
For this reason, it is crucial for the department to establish a brand that communicates trust and transparency. Active communication is also essential for a government entity.
Isologo
The Department is a branch of the County of Bergen, Therefore the county seal needs to be used. However, the county lacked a vector file of the seal. The opportunity arose, to revisit the seal and fine tune it.
Baskerville was chosen to compose the typeface, circular in shape for openness, Serif for maturity, and contrast to help with clarity.
Color palette
Blue hues are great to evoke tranquility and trust, Pantone 288U will serve as the base color for the brand. Yellow hues from Pantone 114U will be our secondary color, it will help with openness and enthusiasm. Orange hues from Pantone 1235U and 1505U will help with warmth and encouragement.
Email Campaigns
Constant communication is very important for the Economic Development Office since their objective is to provide the businesses with the most up-to-date news.
Growing organically
Some of the strategies we employed to grow our contact list are:
Email signatures with direct links to the sign-up form
Direct link on the website to the sign-up form
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And more
TV Spots
From young entrepreneurs to seasoned business owners, getting the message across all types of media is necessary for such a wide spectrum of target audience. TV advertisement was a clear choice. I focused on the storyboard, video editing, and animation.